Thursday
10 January 2013, Goodwood
Rolls-Royce
Motor Cars today revealed record sales results for 2012. 3,575 cars
were sold globally during the year, which represents the third
consecutive record and the best sales result in the marque’s
108-year history.
The
record results were achieved despite a number of challenges in 2012.
These included global business uncertainty and political unrest,
preparations for the start of production of Phantom Series II and
expansion works at the Home of Rolls-Royce in West Sussex to help the
company satisfy increasing customer demand for Bespoke
personalisation across the model range. Against this backdrop,
Rolls Royce has successfully retained its position at the very
pinnacle of the ultra luxury market, maintaining segment leadership
for motor cars selling above Euros 200,000. No other luxury brand
sells as many cars in this segment as Rolls-Royce.
Strong
sales growth was reported in many regions, with notable results seen
in the Middle East (up 26%), Mainland Europe (up 21%) and Asia
Pacific (up 18%). The United States and China remained the most
significant individual markets for Rolls-Royce Motor Cars. A number
of markets reported record sales, including Saudi Arabia (up 63%) and
Germany (up 15%). As part of the company’s focus on long-term
sustainable growth, there was significant dealer development during
the year. Thirty new or refurbished dealerships opened across the
world, taking the total to over 100 for the first time in the
company’s history. Rolls-Royce also expanded into new markets,
including Latin America, and sold motor cars in more than 40
countries worldwide.
Regional
Ranking 2012
- North America
- China
- Europe
- Middle East
- Asia Pacific
Dealer
Ranking 2012
- Beijing
- Abu Dhabi
- Shanghai
- Beverley Hills
- Saudi Arabia
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